At a glance
- Providing team support: You will collaborate with the product marketing team on various tasks, such as conducting market research, analyzing competitor data and preparing reports. Additionally, you may be involved in coordinating internal administrative topics to ensure the smooth operation of the team
- Data analysis using Excel: You will utilize your skills in Excel to analyze data, create visualizations and automate repetitive tasks. This may involve cleaning and organizing data, performing analysis and developing macros to streamline processes and improve efficiency within the team
- Creating compelling PowerPoint presentations: You will be responsiblefor developing visually appealing and informative PowerPoint slides to support the communication and presentation needs of the product marketing team. This includes effectively communicating complex information in a clear and concise manner
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At a glance
- Develop product strategy based on market analysis and customer feedback for High Voltage Chips & Discretes for e-mobility
- Shape the long-term product roadmap for High Voltage Innovations in close collaboration with technical marketing team in the fastest growing automotive segment: e-mobility
- Define value propositions for innovative products used in next generation EV applications
- Be part of a cross-functional team to successfully develop business models and to collaborate closely with RnD team
- Closely collaborate with product management to enable great market introduction and G2M activities
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At a glance
- Capture and analyze customer inputs on application and product level for the next generation Magnetic Current Sensors
- Analyze and understand relevant applications (like OBC, DCDC converters) in detail by modelling, simulation and measurements on application level to derive valuable features for best fit Magnetic Current Sensors
- Promote, explain and defend our Magnetic Sensor products to the most important Tier 1s and OEMs in Automotive Industry during Design-In activities
- Write technical documents like Data Sheets, Requirements, Manuals, Application Notes and Publications
- Perform analysis and benchmarking of competitors´ Magnetic Current Sensors as well as their support material
- Extend and develop technical training material and perform trainings for worldwide FAE colleagues and key customers to support new product launches and go to market activities
- Be the go-to person for Field Application Engineers during the world-wide Design-In of our Sensor
- Responsible for selected Application Roadmaps and Product Roadmaps
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At a glance
- Proactively observe emerging trends, technological advancements, and market requirements to conceptualize innovative product ideas
- Define product requirements and specifications in collaboration with internal teams, ensuring alignment with customer needs and business objectives
- Support feasibility studies to validate the technical and market viability of potential products, focusing on innovation and practicality
- Investigate alternatives during the definition phase, assessing risks and incorporating innovative solutions into the product roadmap
- Act as the technical authority for product definition within the Business Line (BL) or Functional Area, ensuring alignment with strategic goals
- Take a leading role in defining technical direction for products and ensuring seamless execution of product definition processes
- Share knowledge and promote best practices across organizational boundaries to enhance collaboration and innovation
- Establish yourself as a technical thought leader within the organization and in the broader technical community
- Build and maintain a strong professional network within your industry and technical domain to stay at the forefront of innovation
- Demonstrate deep technical understanding in your area of expertise, with the ability to translate technical advancements into product requirements
- Collaborate effectively with cross-functional teams, including R&D, marketing, and manufacturing, to ensure product requirements are well understood and executed
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At a glance
- Identify application trends and future requirements through customer discussions and internal experts
- Assess innovative product ideas and directly influence product roadmaps for low voltage Power MOSFETs (OptiMOS)
- Define product requirements, create target datasheets, and develop go-to-market materials like application notes and evaluation boards
- Serve as the technical interface between R&D teams and customers
- Analyze and assess topologies and application conditions through simulations, prototype measurements and benchmarking for target applications example solar power conversions
- Contribute design-in to design-win activities with leading customers
- Conduct technical discussions, coordinate requirements, and support product validation in system design
- Collaborate closely with regional field application engineering (FAE)teams
- Prepare and provide technical documentation and training on product and application levels
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At a glance
- Assist in planning and executing marketing programs and campaigns
- Track and support marketing actions based upon competitor analysis
- Work closely with the marketing team to align content with overall marketing campaigns and goals
- Monitor the content calendar to maintain a steady flow of content and meet deadlines
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximum impact of marketing efforts
- Collaborate with internal stakeholders to get the content out on time
- Monitor the performance of content and report key metrics
- Perform other marketing-related tasks as assigned by the marketing manager
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At a glance
- Drive and execute go-to-market strategic initiatives for Power Switches and deploy corporate-level programs across the Business Line (e.g., PSS Up!, Digitalization, New Go To Market)
- Co-create comprehensive strategic frameworks in collaboration with key stakeholders, ensuring alignment with corporate goals and market trends
- Lead business management, analysis, and optimization efforts – providing actionable recommendations, guidance, and enablement for strategic initiatives
- Oversee critical planning processes, including Capacity Planning (VRFC, MinMax) and Financial Planning (FRFC, Outlook), ensuring informed and agile business decisions
- Analyze pricing dynamics and market signals, delivering insights and recommendations to maintain competitive advantage
- Orchestrate Product Lifecycle Management activities, covering demand management, capacity allocation, and business enablement strategies
- Promote cross-Product Line enablement initiatives by standardizing and continuously improving go-to-market tools and materials
- Champion customer success enablement, maintaining support platforms, facilitating training and ensuring customer-facing teams are equipped for success
- Consolidate and deploy multi-source business models and operational strategies, ensuring cohesive execution across business functions
- Communicate high-impact initiatives effectively, driving topics like complexity reduction and cost optimization
- Lead the strategic deployment and implementation of frameworks such as the MTC (Market-to-Customer) model
- Represent the Business Line at key customer events and engagements, in close alignment with Product Lines and Sales, contributing to pricing strategy discussions and commercial reviews
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At a glance
- Challenging product requirements and transferring them into a cost-competitive System-on-Chip architecture
- Contributing to the definition of a common microcontroller architecture for our Power IC Products
- Collaborating with cross-functional teams in Analog/Digital Design, Verification, Firmware Development, Validation, Test, and Project Management to deliver first-pass functional silicon
- Influencing roadmaps and helping to set technology targets for future SOCs
- Being the technical interface to Product Marketing, Technical Marketing and Customers
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At a glance
- Coordinating the customer success stories process & communicating towards key stake holders within the organization
- Driving regular business performance analyses & reportings towards PMG team and higher management (e.g. orders, cancellations, market development), incl. development of automated dashboards
- Driving analyses required for smooth ramp up of newly launched products (e.g. sample tracking, opportunity funnel development)
- Supporting the creation and revision of general promotion materials (e.g. customer presentations, websites, training videos) & dedicated presentations required for customer visits
- Coordinating regular team meetings within PMG team & relevant keystake holders within the organization
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